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µ¿½ÃÁ¢¼ÓÀÚ: 088 |
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ÀÛ¼ºÀÏ : 13/05/15
°í1 ½Ç¿ë¿µ¾î õÀç(±è) 6°ú º»¹®(1)
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Á¶È¸ : 4,261
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°í1 ½Ç¿ë¿µ¾î õÀç(±èÁø¿Ï) 6°ú º»¹®Çؼ³.hwp (91.5K) |
[°í1 ½Ç¿ë¿µ¾î õÀç(±èÁø¿Ï) 6°ú º»¹®(1) - Çؼ³: ¼Õ¹ü½Ä]
Good Habits - Little Details, Big Problems
1. [An online computer game company recently conducted an interesting experiment. On April 1, 2010, (which is also known as April Fools¡¯ Day in the U.S.,) about 7,500 customers bought products from the company.] conduct:½ÃÇàÇÏ´Ù(execute, carry out) ¡Øwhich:°ü°è´ë¸í»çÀÇ °è¼ÓÀû ¿ë¹ý ¡Øbe known as: ~·Î¼ ¾Ë·ÁÁ® ÀÖ´Ù. ¡ØApril Fools¡¯ Day:¸¸¿ìÀý ¡Øabout 7,500 customers:¾à 7500¸íÀÇ °í°´ ¢Ñ¿Â¶óÀÎ ÄÄÇ»ÅÍ°ÔÀÓ È¸»ç°¡ ÃÖ±Ù¿¡ Èï¹Ì·Î¿î ½ÇÇèÀ» Çß´Ù. ¹Ì±¹¿¡¼ ¸¸¿ìÀý·Î ¾Ë·ÁÁø 2010³â 4¿ù 1ÀÏ¿¡ ¾à 7500¸íÀÇ °í°´ÀÌ ±× ȸ»ç·ÎºÎÅÍ Á¦Ç°À» ±¸¸ÅÇß´Ù.
2. [Before completing their purchases, they had to agree to the company¡¯s terms and agreements by clicking ¡°Yes.¡± All the customers clicked ¡°Yes,¡± but it seems that nobody read the terms and agreements.] ¡Øpurchase[[pə́¢°rtʃəs]»ç´Ù, ±¸¸ÅÇÏ´Ù. cf) chase[[tʃeis]ÂÑ´Ù, ÃßÀûÇÏ´Ù ¡Øterms and agreements:¾à°ü ¡Øterms:(°è¾à µîÀÇ)Á¶°Ç, agreement:ÇÕÀÇ ¡Øby clicking:Ŭ¸¯ÇÔÀ¸·Î½á ¡Øit seems that~ = seem to~: ~ÀÎ °Í °°´Ù, ~ÀÎ °Íó·³ º¸ÀÌ´Ù. ¡Øit seems that nobody read the terms and agreements. = nobody seems to have read the terms and agreements.(¿Ï·áºÎÁ¤»çÀÓ¿¡ ÁÖÀÇ) ¢Ñ±¸¸Å¸¦ ¸¶Ä¡±â Àü, °í°´Àº ¡°¿¹¡±¸¦ Ŭ¸¯ÇÏ¿© ȸ»çÀÇ ¾à°ü¿¡ µ¿ÀÇÇØ¾ß Çß´Ù. ¸ðµç °í°´ÀÌ ¡°¿¹¡±¸¦ Ŭ¸¯ÇßÁö¸¸ ¾Æ¹«µµ ¾à°üÀ» ÀÐÀº °Í °°Áö´Â ¾Ê´Ù.
3. [As an April Fools¡¯ Day joke, the company had inserted a new rule. It said, ¡°Customers (who do not click on a special link) must give their souls to the company.¡±] ¡Øas:~·Î¼ ¡Ø°í°´ÀÌ ¿Â¶óÀλó ¾à°üÀ» Àбâ Àü¿¡ ÀÌ¹Ì È¸»ç°¡ ¾à°ü¿¡ ±ÔÄ¢À» ÀÔ·ÂÇßÀ¸¹Ç·Î, °ú°Å¿Ï·á(had inserted)¸¦ »ç¿ëÇßÀ½¿¡ ÁÖÀÇ ¡Øsay:~¶ó°í ¾²¿©ÀÖ´Ù ¡Øwho´Â customers¸¦ ¼ö½ÄÇØ ÁÖ´Â ÁÖ°Ý°ü°è´ë¸í»ç(ÁÖ¾î:customers, µ¿»ç:must give) ¡Øown:¼ÒÀ¯ÇÏ´Ù, ÀÚ¹éÇÏ´Ù, ÀÚ½ÅÀÇ ¢Ñ¸¸¿ìÀý ³ó´ãÀ¸·Î, ±× ȸ»ç´Â ÇÑ °¡Áö »õ·Î¿î ±ÔÄ¢À» »ðÀÔÇß¾ú´Ù. °Å±â¿¡´Â ¡°Æ¯º° ¸µÅ©¸¦ Ŭ¸¯ÇÏÁö ¾ÊÀº °í°´Àº ÀÚ½ÅÀÇ ¿µÈ¥À» ¹Ýµå½Ã ȸ»ç¿¡ ¹ÙÃÄ¾ß ÇÕ´Ï´Ù.¡±¶ó°í ¾²¿© ÀÖ¾ú´Ù.
4. [Nobody clicked on the link, and now the company owns all of those customers¡¯ souls. The online computer game company was not alone. Another computer company tried a similar experiment.] ¡Øown:¼ÒÀ¯ÇÏ´Ù, ÀÚ¹éÇÏ´Ù, ÀÚ½ÅÀÇ ¡Øall of those customers¡¯ souls:¸ðµç °í°´µéÀÇ ¿µÈ¥ ¡ØAnother:¶Ç ´Ù¸¥ ¢Ñ¾Æ¹«µµ ¸µÅ©¸¦ Ŭ¸¯ÇÏÁö ¾Ê¾Ò°í, ÀÌÁ¦ ȸ»ç´Â ±× °í°´µé ¸ðµÎÀÇ ¿µÈ¥À» ¼ÒÀ¯ÇÏ°Ô µÇ¾ú´Ù. ±× ¿Â¶óÀÎ ÄÄÇ»ÅÍ È¸»ç¸¸ÀÌ ¾Æ´Ï¾ú´Ù. ¶Ç ´Ù¸¥ ÄÄÇ»ÅÍ È¸»çµµ À¯»çÇÑ ½ÇÇèÀ» ½ÃµµÇß´Ù.
5. [In its terms and agreements, the company inserted a bit of extra information that said (that) any customer (who read them and sent an email to the company) would receive a $1,000 reward.] ¡ØIn its terms and agreements:±× ¾à°ü¿¡ ¡Øa bit of extra information:¾à°£ÀÇ ºÎ°¡Á¤º¸ ¡ØthatÀº a bit of extra information¸¦ ¼ö½ÄÇÏ´Â ÁÖ°Ý°ü°è´ë¸í»ç ¡Ø(that)Àº Á¢¼Ó»ç(»ý·«µÇ¾î ÀÖÀ½) ¡Øwho~:¼±Çà»ç any customerÀ» ¼ö½ÄÇÏ´Â ÁÖ°Ý °ü°è´ë¸í»ç ¡Øthem=its terms and agreements ¢Ñ ±× ȸ»ç´Â ¾à°üÀ» Àаí ȸ»ç·Î À̸ÞÀÏÀ» º¸³»´Â °í°´Àº õ ´Þ·¯ÀÇ º¸»ó±ÝÀ» ¹Þ°Ô µÉ °ÍÀ̶ó°í ¾´ ¾à°£ÀÇ ºÎ°¡Á¤º¸¸¦ ȸ»ç¾à°ü¿¡ »ðÀÔÇß´Ù.
6. [Four months later, after thousands of customer visits to the website, someone finally read the details, emailed the company, and claimed the $1,000. But the first few thousands of customers did not read the details, and missed out on the free money.]
¡Øthousands of customer visits:¼öõ¸íÀÇ °í°´¹æ¹®(¼öõ ¸íÀÇ °í°´ÀÌ ´Ù³à°£ ÈÄ) ¡Øvisit´Â Ÿµ¿»ç·Î »ç¿ëµÉ °æ¿ì ¸í»ç ¸ñÀû¾î¸¦ ÃëÇϹǷΠÀüÄ¡»ç±¸¸¦ Á÷Á¢ ÃëÇÏÁö´Â ¾Ê½À´Ï´Ù. µû¶ó¼ visits´Â º¹¼ö¸í»ç ÇüÅ·ΠºÁ¾ß ÇÔÀÌ ¿ÅÀ½. ¡Ø°ú°ÅÇü µ¿»ç read, emailed, claimed´Â Á¢¼Ó»ç µîÀ§Á¢¼Ó»ç and·Î ¿¬°áµÇ´Â º´·Ä°ü°è·Î ½ÃÁ¦°¡ ÀÏÄ¡ÇØ¾ß ÇÔ(reads°¡ ¾Æ´Ô¿¡ ÁÖÀÇ) ¡Øthe first few thousands of customers:óÀ½ ¸îõ¸íÀÇ °í°´µé ¡Ømiss out:³õÄ¡´Ù ¡Øthe free money:°øµ· ¢Ñ4°³¿ù µÚ, ¼öõ ¸íÀÇ °í°´ÀÌ ±× À¥ »çÀÌÆ®¸¦ ´Ù³à°£ ÈÄ, µåµð¾î ´©±º°¡°¡ ±× ¼¼ºÎÇ׸ñÀ» Àаí ȸ»ç·Î À̸ÞÀÏÀ» º¸³Â°í, õ ´Þ·¯¸¦ ¿ä±¸Çß´Ù. ±×·¯³ª óÀ½ ¸îõ¸íÀÇ °í°´Àº ¼¼ºÎÇ׸ñÀ» ÀÐÁö ¾Ê¾Ò°í, °øµ·À» ³õÃÆ´Ù.
7. [Although the two stories above are quite humorous, their message should not be taken lightly. Overlooking details can often result in serious problems. Consider the following mistakes (which are) made by people doing their jobs:]
¡ØAlthough:ºñ·Ï ~ÀÏÁö¶óµµ(though, even though, even if) ¡Øtake A lightly: A¸¦ °¡º±°Ô ¿©±â´Ù ¡Øshould not be taken: ¼öµ¿ÇüÀÓ¿¡ À¯ÀÇ ¡Øtheir message should not be taken lightly = you should not take their message lightly ¡ØOverlooking details: ¼¼ºÎ»çÇ×À» °£°úÇÏ´Â °Í(overlook:°£°úÇÏ´Ù: µ¿¸í»ç°¡ ÁÖ¾î·Î »ç¿ëµÊ) ¡Øresult in:(°á±¹)~ÀÌ µÇ´Ù, ~À» ³º´Ù. cf)result from:~¿¡ ±âÀÎÇÏ´Ù(be caused by, arise from) ¡Øthe following mistakes (which are) made by people: »ç¶÷µé¿¡ ÀÇÇØ ÇàÇØÁø ´ÙÀ½°ú °°Àº ½Ç¼öµé ¡Ødoing their jobs:= while they do their jobs: ±×µéÀÌ ÀÏÇÏ´Â µ¿¾È(±Ù¹«Áß¿¡) ¢Ñºñ·Ï ¾ÕÀÇ µÎ À̾߱Ⱑ ²Ï Àͻ콺·´´Ù°í ÇÒÁö¶óµµ, À̾߱Ⱑ ÀüÇÏ´Â ¸Þ½ÃÁö¸¦ °¡º±°Ô ¹Þ¾Æ µé¿©¼´Â ¾ÈµÈ´Ù. ¼¼ºÎ»çÇ×À» °£°úÇÏ´Â °ÍÀº Á¾Á¾ ½É°¢ÇÑ ¹®Á¦¸¦ ÀÏÀ¸Å³ ¼ö ÀÖ´Ù. »ç¶÷µéÀÌ ±Ù¹«Áß¿¡ ÀúÁö¸¥ ´ÙÀ½ ½Ç¼öµéÀ» Çѹø »ý°¢ÇØ º¸¶ó.
¼Û°î´åÄÄ(songgok.com) - ¼Õ¹ü½Ä
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